I love physical publications. I melt in a library, am an anti-Kindle type and am always keen to buy a new independent magazine to the small but growing collection. I had heard of zines but wasn’t aware of how much they offer in terms of creative potential. True creativity, too. The possibilities are endless and … Continue reading Zine Loving

I’m not massively into New Years Resolutions or the ‘new year, new me’ mantra that gets overused each January for a number of reasons. You have people self-scrutinising over eating a Malteser celebration- or enjoying a cocktail, if they’ve reluctantly forced themselves into Dry January and to me, as much as we’ve entered a new … Continue reading New Year, Tweaked​ Me

Edited have created a report surrounding the Spring 2019 handbag market. As a whole market, I can see it being dominant, encouraged by their strong presence in the mass market this year (SS18) which is expected to continue and flourish in SS19. As much as I’m an avid shopper, handbags as an accessory have typically … Continue reading Wear Your Heart On Your Sleeve

Edited is a useful tool to help recognise trends both current and upcoming. Its in-depth data comes in handy for work- making use of knowing what is thriving in the fashion world as well as personal leisure- feeling inspired on what to pick up for next season’s wardrobe. A prominent trend this A/W, remaining stable, … Continue reading Party Animals

Ethnographic research is a very efficient method of research. Whilst quantitative data can be useful, ethnographic research involves really becoming involved with a group of people through observing, talking, integrating, offering an insight you can’t find from a statistic. A reoccurring theme I’ve noticed is the importance of people and psychology. Understanding the consumer is … Continue reading The Voice Of The People

Dr Marten’s are a unique brand, their designs being associated immediately with them and being locally based in many countries. These are the reasons why I am fond of them, who use the slogan ‘Worn Different’. However, they have to compete with boot brands that fall at similar prices, that are highly popular too.

There is a phrase ‘saving face’ which refers to preserving reputation. This is a psychological term which can be related to brands- who strive to put their ‘best face’ forward, wanting to appear desirable in order for a consumer to buy into them. Being the biggest geek for anything psychology, the origins of public relations … Continue reading Save Some Face

Am I entitled not to be offended? Admittedly, I have been in situations whereby people around me are so passionate about controversial issues and I’m uncomfortable with myself for not feeling angry. Society has changed in terms of it seems like being offended is the worst thing that can possibly happen. Which seems strange to … Continue reading No Offence, But

The fashion industry almost relies on robbery- ideas are reworked until they bleed dry in a cycle. There have been numerous occasions where my mum has said ‘I had a top just like that when I was your age!’. It’s a difficult one because finding sources of inspiration can be such an aid in creative … Continue reading Reworked or Ripped Off

Upcoming talent in the fashion industry. Work hard, play hard. This is an attitude you can take when it comes to the fashion industry. A career in fashion can take you to several lively cities, all with a different character and vibe. Caity takes full advantage of this and frequently spends her nights in Paris … Continue reading Meet Caity Hennessy